#Surface #Microsoft – Microsoft Update: Superior Surface Devices Take Market Focus : Microsoft (NASDAQ:MSFT) Surface fans are surging with excitement as another Windows reveal events comes into view. While there is little to suggest that hardware will take center stage in New York two weeks from now, people can look forward to learning more about Microsoft’s vision for consumer and enterprise technology. High-end, innovative products like those of the Surface range have seen spikes in demand. This article takes a look at Microsoft Corporation’s most exciting Surface hardware developments.
Reports claim an all-in-one smartphone will be added to the Surface lineup. The venture is yet to get an official title, although rumors have dubbed it the Surface Phone. The alleged, upcoming mobile device is said to offer near-PC like capacity, using the latest in Intel’s early 2017 processors.
Anticipation is also growing for the incoming Surface Pro 5. An upgrade to the 2015 Surface Pro 4 was expected to arrive a year after its release. Microsoft held back on upgrading the tablet in 2016. It is alleged that the company wants to take advantage of this year’s processor releases in this case too.
For Microsoft Corporation, gone are the days of cramming in the world’s most favored device specs in the name of competing with top tech giants. This strategy has proven less than successful. Speaking to executives and top investors, the fail of its Lumia smartphone purchase remains a sore point for the company. But CEO Satya Nadella claims to see this loss as a learning experience. Last year, the Microsoft chief exec assured the AFR that his company has learned from the hardware mistakes of the past.
“We will continue to be in the phone market,” Nadella assured, “not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device.”
Nadella tells the paper that from now on, Microsoft Corp. (NASDAQ:MSFT) will be more interested in how users and company’s make use of its devices and not on what is most sellable. According to him, this alone will push the tech giant further into the every device category. The process will see Microsoft bringing unique products to the table and further its pursuit for the “ultimate mobile device”
“We don’t want to be driven buy just envy of what others have,” the CEO reports. “What can we bring? That’s where I look at any device form factor or any technology, even AI.”
Sources have been chiming in about the Surface Pro 5 as well. Online reports relay more speculation than actual facts, although credible tech sources rarely miss the mark when it comes to Microsoft’s developments. Leaks regarding the latest addition to the Surface range, the ultra-premium Surface Studio, came months ahead of the PC’s official unveiling. Better yet, the rumors building up to its launch proved right on the money. With this computer, Microsoft held nothing back.But Microsoft isn’t deterred. “What we are going to do is focus [our] effort on places that have differentiation.” Nadella reports. “If you take Windows Phone, where we are differentiated in Windows Phone, its manageability, its security, its Continuum capability. That is the ability to have a phone that, in fact, can even act like a PC.”
Microsoft holds nothing back.
The Microsoft Surface Studio from Microsoft Corporation is only half a year into its release. Despite this, the all-in-one PC is already beating analyst projections. Microsoft’s trend-defiant approach to consumer technology is clearly paying off. It sets the U.S. software major’s products aside with distinct and alluring features that eclipse conventional hardware. The Studio should ideally be recognized in a class of its own even though this large, vibrant, touchscreen machine comes as a massive threat to the likes of the Apple iMac.
The Surface Studio continues with the ideals which have pushed the Surface range to the fore. It is a powerful, Windows-based and ultra-premium machine with a 27-inch touchscreen display. Studio supports the Surface Pen and new Surface Dial as well. The display can even be leveled flat and used as a digital drafting desk. In many ways the device outperforms and outclasses its competitors, and all this was foretold long before Microsoft showcased it.
Surface Pro 5 changes nothing major.
We can only hope for same prediction accuracy as we indulge in talks about the Surface Pro 5. Tablet consumers anticipated for a revolutionary follow-up to the 2015 release, but now things don’t look too exciting. If online reports are anything to go by, then Pro fans can look forward to more powerful processor, more bundled packages and the adoption of more relevant ports.
Reports have chimed in claiming the upcoming Surface Pro 5 will run Qualcomm’s Snapdragon 635 chip. Other reports insist that Intel’s new Kaby Lake chips will be put into the device. Battery drainage is offered as the greatest reason to choose Snapdragon 635 processors over the 7th gen Intel Core chips. Although the very reason for Surface Pro series is to cram the best possible PC capacity into a tablet device. This ideally renders the Kaby Lakes as the better option. Even though both rumors are not at all far fetched, analysts seem to favor the latter chipset for the Pro 5.
According to Paul Thurrot, the incoming incoming Surface won’t be much of a redesign. Thurrot is a popular and reputable conveyor of Windows-focused development. In a tweet sent out this week, he speaks of a dull revamp, or so he is told. “Surface Pro 3 will not change the Surface Connect power connector, I was just told.” he wrote via Twitter. “Kaby Lake, Nothing dramatic.”
Surface Phone is a no show.
In truth, excitement for the Surface Phone is dwindling. Those close Microsoft’s supply claim the device has been pushed back by at least a year. There are also news outlets reporting its arrival to be as late as 2019, triggering waves of frustration among some hopefuls and more doubt about its actual release.
The smartphone market is truly immense and in this league of giants Microsoft is only a tiny player. If you are in possession of a smartphone, and who isn’t, chances are your device runs either Google’s Android or Apple iOS. Those in Eastern demographics and other developing regions could also be using Samsung’s Tizen OS or that of BlackBerry. Point is, Microsoft remains a distant runner up to all of these smartphone players. Although the Windows operating is undeniably mature and widespread, it finds very little love when translated into phones.
“Seeing will be believing,” writes Ed, a reader who commented on a LearnBonds article last week. “With all MSFT’s resources I don’t know what’s taking so long. There is no better time like the present,” he stated. “And unless it will run conventional Windows software or require minimal conversion, a Surface Phone won’t succeed.” Source: learnbonds.com